Privacy Policy

1. Introduction

Kalberer Construction ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at kalbererconstruction.com (the "Site") or submit inquiries through our contact forms.

By using our Site or providing us with your information, you consent to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use our Site.

2. Information We Collect

2.1 Information You Provide Directly

When you submit a quote request or contact us through our forms, we collect:

• Personal Information: First name, last name, email address, phone number
• Project Details: Service interests, project timeline, budget, and message content
• Location Information: Address or general location of your project

2.2 Information Collected Automatically

When you visit our Site, we automatically collect certain information about your device and browsing activity:

• Device Information: IP address, browser type, operating system, device type
• Usage Data: Pages visited, time spent on pages, clicks, scrolling behavior
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar tracking technologies (see Section 4)

3. How We Use Your Information

We use the information we collect for the following purposes:

• Responding to Inquiries: To provide quotes, answer questions, and communicate about your project
• Service Delivery: To schedule consultations, plan projects, and deliver masonry services
• Marketing and Advertising: To send promotional emails, display targeted ads, and improve our marketing campaigns
• Website Improvement: To analyze how visitors use our Site and enhance user experience
• Legal Compliance: To comply with applicable laws, regulations, and legal processes
• Business Operations: To maintain records, prevent fraud, and protect our legal rights

4. Cookies and Tracking Technologies

4.1 Meta Pixel (Facebook Pixel)

Our Site uses the Meta Pixel, a tracking tool provided by Meta Platforms, Inc. (Facebook). The Meta Pixel collects information about your visit, including:

• Pages you view and actions you take on our Site
• Device information and IP address
• Cookie identifiers (fbp, fbc)
• Information about form submissions and quote requests

Purpose: We use Meta Pixel to measure the effectiveness of our advertising campaigns, deliver targeted ads on Facebook and Instagram, track conversions, and build custom audiences.

Data Sharing: Information collected by Meta Pixel is transmitted to and processed by Meta Platforms Ireland Ltd., which acts as an independent data controller. This data may be transferred to the United States and other countries where Meta operates.

Opt-Out: You can opt out of personalized advertising from Meta by visiting your Facebook Ad Preferences or using browser settings to block cookies. Learn more about Meta's privacy practices at Meta's Privacy Policy.

4.2 Other Cookies

We may use additional cookies for website functionality, analytics, and user preferences. You can control cookies through your browser settings, though disabling cookies may affect Site functionality.

5. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service Providers: Email service providers (SendGrid), hosting providers (Replit), and analytics platforms that help us operate our business
• Advertising Partners: Meta Platforms for advertising and conversion tracking as described in Section 4.1
• Legal Authorities: When required by law, court order, or to protect our legal rights
• Business Transfers: In connection with a merger, acquisition, or sale of assets

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Specifically:

• Quote Requests: We retain quote and contact form submissions for up to 3 years or until you request deletion
• Customer Records: Information related to completed projects is retained for 7 years for business and tax purposes
• Marketing Data: Email addresses and marketing preferences are retained until you unsubscribe

7. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

7.1 General Rights

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Opt-Out: Unsubscribe from marketing emails or opt out of targeted advertising
• Data Portability: Request a copy of your data in a portable format

7.2 California Residents (CCPA)

California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete, and the right to opt out of the "sale" of personal information. We do not sell personal information.

7.3 European Residents (GDPR)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including the right to object to processing, the right to restrict processing, and the right to lodge a complaint with a supervisory authority.

To exercise your rights, please contact us at customerservice@kalbererconstruction.com or call (803) 999-7784.

8. Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

9. Third-Party Links

Our Site may contain links to third-party websites (such as Facebook, Instagram, and Google Maps). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

10. Children's Privacy

Our Site is not intended for children under the age of 13, and we do not knowingly collect personal information from children. If we learn that we have collected information from a child under 13, we will delete it promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically. Your continued use of the Site after changes are posted constitutes your acceptance of the updated policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: